![](https://4.bp.blogspot.com/-QMAN-7Z1Wfc/UlNezL5l0EI/AAAAAAAACYo/ehLpPfj9hl8/s200/Jon+Taffer+Raise+the+Bar.jpg)
Just an FYI that Jon Taffer's book
Raise the Bar: An Action-Based Method for Maximum Customer Reactions![](https://ir-na.amazon-adsystem.com/e/ir?t=foodnetworkgossip-20&l=as2&o=1&a=0544148304)
was released today. This is Jon's first book and it is about creating the right reactions in your customers to transform a bar or restaurant.
The book is currently #1 on Amazon in the category of "Service Industry," however the competition isn't too strong. If you are interested in taking a look inside of the book,
Amazon![](https://ir-na.amazon-adsystem.com/e/ir?t=foodnetworkgossip-20&l=as2&o=1&a=0544148304)
has a "Look Inside" feature, which allows you to flip through a lot of the book.
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